Monday, 1 November 2010

The Breif

Engage generation "Y" in a relationship with E-on that champions new ways to use energy in the home and empowers them to enlist others in an energy revolution.

Call To Action:
Help E.ON lead the biggest energy revolution in a generation.

Tone Of Voice:
Open, honest, urgent, fresh, emotive, warm hearted.

Target Audience
18-25's, digital generation, cyberspace users, internet generation, vast technology.

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